The bottled water market in Vietnam was valued at US$809.23 million in 2024 and is forecast to reach US$1.41 billion by 2033, growing at a compound annual growth rate of 6.08 percent, according to a report by IMARC Group.
Still water dominates the market, accounting for 94 percent of consumption, followed by functional and sparkling waters.
The report draws its conclusions based on:
- Urbanisation and health awareness are driving demand as consumers seek safe alternatives to tap water.
- Middle-class growth and tourism are expanding both daily and seasonal bottled water use.
- Premium and functional waters—including vitamin-enhanced and flavoured options—are gaining traction.
- Modern retail and e-commerce channels are key to market expansion, particularly in tourist hubs.
- Sustainability pressure is pushing firms toward recyclable and eco-friendly packaging.
Vietnam’s bottled water industry offers strong growth potential for foreign brands focused on health, portability, or sustainability—especially as rural markets remain underpenetrated and demand for premium hydration rises.
See also: Food and Beverage Industry in Vietnam