Vietnam’s food and beverage sector earned VND 406.1 trillion or US$15.4 billion in the first half of 2025, a marginal rise from VND 403.9 trillion or US$15.3 billion a year earlier, according to iPOS.vn and reported by The Investor → view source.
The number of F&B outlets fell 7.1 percent from end-2024 to 299,900, with Hanoi and Ho Chi Minh City both down over 11 percent, marking what iPOS.vn called a “second wave of industry shakeout.”
Among 830 businesses surveyed, 34.8 percent reported stable revenue and 19.2 percent saw growth above 5 percent, while 17.9 percent suffered revenue declines exceeding 20 percent.
Around 45.3 percent of firms raised prices, mostly by 5–10 percent, citing higher input costs, taxes, labour, and rent.
Consumer patterns are polarising: more people are dining out for lunch but choosing cheaper meals, while dinner spending above VND 100,000 (US$3.80) rose from 12.4 to 19.8 percent, and weekend spending above VND 500,000 (US$19) increased.
Expansion plans are strengthening, with 67.7 percent of F&B businesses aiming to grow by mid-2025, up from 58.4 percent at the end of 2024.
Of note, Vietnam’s drinks and tobacco consumer price index (CPI) edged up 0.12 percent in September 2025 from August, according to the National Statistics Office (NSO).
The increase was driven by stronger summer demand, the impact of the Vu Lan Festival, and higher production costs, the NSO said.
The category’s CPI reached 2.35 percent in September, compared with 2.25 percent a month earlier, indicating steady but firm price growth across 2025.
Prices rose across most subcategories, with fruit juice up 0.43 percent, energy drinks 0.29 percent, and alcoholic beverages 0.20 percent.
Mineral water increased 0.14 percent, while cigarette and beer prices saw smaller gains of 0.10 percent and 0.08 percent respectively.
See also: How to Open a Cafe in Vietnam 2025: Costs, Procedures & More