Services & Trade

This category includes the service sector, retail, logistics, finance, e-commerce, and tourism, alongside trade policy and investment trends. It covers import/export dynamics, banking regulations, stock market movements, and infrastructure development. With increasing integration into regional and global trade, this section provides insights into consumer behavior, foreign investment, and evolving service industries.

E-commerce: TikTok Shop narrows gap with Shopee as market share hits 39%

TikTok Shop expanded its market presence in Vietnam in the first half of 2025, increasing its share to 39 percent—up from 29 percent a year earlier—according to data from Metric, and reported by VN Express. The combined gross merchandise value (GMV) of the four leading multi-category platforms, including Shopee, TikTok Shop, Lazada, and Tiki, reached VND 202.3 trillion, marking a 41.5 percent year-on-year increase, 

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Logistics: Vietnam’s delivery market grows 12.8 percent in H1, but margins fall to 3 percent

Vietnam’s postal and delivery services sector saw revenue increase by 12.8 percent year-on-year in the first half of 2025 to VND 38.3 trillion (US$1.46 billion), according to the Ministry of Science and Technology. Intensifying competition and rising cost pressures, however, have pushed average profit margins down to just 3 percent, the Vietnam News Agency has reported.

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