Motorcycle consumption in Vietnam has dropped slightly for two consecutive periods, though overall year-on-year growth remains positive, according to a report from the Vietnam Association of Motorcycle Manufacturers (VAMM), Zing News has reported→view source.
Key details:
- Second quarter sales: 611,236 units sold by five VAMM members, up 1.34 percent from Q2 2024 but down from 673,055 units in the first quarter of 2025.
- First half cumulative sales: 1.284 million units so far this year, compared to 1.206 million units in the first half of 2024, indicating year-on-year growth.
- Main manufacturers: Honda Vietnam, Piaggio Vietnam, Vietnam Suzuki, SYM Vietnam and Yamaha Motor Vietnam account for these figures.
- Other brands: Non-reporting brands include Harley-Davidson, Ducati and electric bike makers like VinFast, Yadea and Selex Motor.
- Policy pressure: Vietnam’s government is pushing for electrification. Hanoi plans to ban fossil fuel-powered motorbikes and scooters inside Ring Road 1 from July 2026.
- Electric offerings: Honda has launched ICON e: and CUV e:, Yamaha offers Neo’s, while Suzuki, SYM and Piaggio continue focusing on petrol-powered models.
While Vietnam’s motorcycle market still shows strong annual growth, tightening environmental regulations and the shift toward electrification are forcing traditional brands to adapt, signalling a major transition in consumer demand and urban transport policy.
See also: Vietnam Automotive Industry 2025: Growth, Imports & Outlook