The Vietnam Motor Show 2025, the country’s largest annual auto industry event, has been cancelled due to a sluggish market and a lack of significant new model launches, Tuoi Tre has reported → view source.
The decision was announced on August 11 by the Vietnam Automobile Manufacturers Association (VAMA) and the Vietnam Automobile Importers Association (VIVA).
Key details:
- Market challenges: Organisers cited 2025 as a difficult year for Vietnam’s auto production, assembly, and trading, with most members unwilling to participate.
- Cost concerns: Analysts note that in the face of falling sales and inventory pressures, brands are cutting costly exhibition spending, opting instead for targeted marketing, incentives, and test-drive events.
- Event history: The show, typically held each October, has run for over 20 years. It was postponed in 2023 due to post-pandemic recovery issues, returned in 2024 without major premium and domestic brands, and saw a surge of Chinese brands.
- Future plans: Organisers plan to relaunch in 2026 with an expanded format, showcasing smart mobility, green technologies, charging infrastructure, and related industries.
See also: Vietnam Automotive Industry 2025: Growth, Imports & Outlook