Vietnam’s beer production reached 349.2 million litres in March, up from 280.0 million litres in February, reflecting a modest 2.0 percent increase compared to March 2024. Total output for the first quarter stood at 970.4 million litres, a 0.7 percent decline year-on-year, according to data from the General Statistics Office.
Of note, Vietnam’s beer production is a significant sector within the country’s beverage industry, driven by strong domestic consumption and increasing demand for both domestic and imported beer. As one of the largest beer consumers in Southeast Asia, Vietnam’s beer market has expanded rapidly, making the country one of the world’s top beer markets.
The industry is dominated by both local and international players, with major local breweries such as Sabeco (Saigon Beer), Habeco (Hanoi Beer), and THP Group leading the market. These companies produce a wide variety of beer types, including lager, pilsner, and specialty beers. The growth of local breweries has also been supported by international beer brands like Heineken, Carlsberg, and Budweiser, which have established a strong presence in Vietnam’s growing beer market.
Vietnam’s beer production is fueled by increasing urbanization, rising disposable incomes, and a young and expanding population. Beer is a popular drink in both social and family settings, and the country’s vibrant street food culture, combined with beer consumption, contributes significantly to the sector’s growth. The production of beer has expanded in line with this demand, with several new breweries opening in recent years to meet the growing need for both domestic and export markets.
While the local market is a major focus, Vietnam is also positioning itself as a key exporter of beer in the region. Vietnam’s beer exports primarily go to neighboring countries in Southeast Asia and other international markets. This export potential, along with the large domestic market, continues to drive investment in production facilities and modern brewing technologies.
Despite its growth, the beer production industry faces challenges such as increasing competition, both from domestic producers and international brands, and the rising costs of raw materials. Additionally, changing government regulations, such as excise taxes and advertising restrictions, can also affect the market.
As the beer market in Vietnam continues to grow, producers are increasingly focusing on product innovation, such as the development of craft beer and low-alcohol beverages, to cater to evolving consumer preferences. The combination of local and international investment, growing demand, and a competitive market landscape will likely ensure that Vietnam remains a prominent player in the global beer industry.
See also: Vietnam Beer Industry: Overview 2025