Price: US$49.95 I Published: September 9, 2025 | Region: Vietnam | Pages: 64 | 🛒 Buy Now
Vietnam is one of Asia’s largest beer consumers, with a market valued at just over US$9.1 billion in 2024.
Beer is deeply embedded in the country’s culture, spanning street-side bia hoi to premium international brands.
Rising incomes, urbanisation, and changing consumer preferences are reshaping the competitive landscape.
What the report covers
- Market size, demand, and per-capita consumption trends.
- Domestic production and the role of imports and exports.
- Profiles of major players including Sabeco, Habeco, Heineken, Carlsberg, AB InBev, and Sapporo.
- Consumer insights: craft beer, premiumisation, low/no-alcohol, and flavoured products.
- Distribution analysis: supermarkets, e-commerce, and traditional retail.
- Regulatory environment: excise taxes, advertising restrictions, labelling, and import requirements.
- Social media, branding strategies, and counterfeit risks.
- Forward-looking outlook with growth opportunities and policy headwinds.
Key findings
- Beer consumption reached 4.42 billion litres in 2024, about 44.2 litres per capita.
- Imports surged in 2024, supported by trade agreements like the CPTPP and EVFTA.
- Domestic brewers face pressure from premium imports and changing tastes.
- Online platforms such as Shopee are gaining traction but remain a small share of sales.
- Premium, craft, and healthier beer segments are expected to lead growth.
Who should read this report
- Breweries and distributors seeking to expand in Vietnam.
- Exporters and trade professionals evaluating market entry.
- Investors monitoring consumer goods growth in Southeast Asia.
- Policymakers and development partners tracking alcohol regulation and consumption.
Report details
- Publication: September 2025
- Publisher: the-shiv
- Format: PDF, 60+ pages with data tables, figures, and appendices
- Price: US$49.95