Vietnam’s exports of toys and sports requisites, including parts and accessories, dipped 1.55 percent month-on-month to US$1.06 billion in September 2025, according to the latest data from Vietnam’s General Department of Customs.
The United States continued to dominate, while several secondary markets saw sharp swings in demand.
Exports to the United States rose 7.02 percent to US$771.52 million, maintaining its position as Vietnam’s leading destination and accounting for nearly three-quarters of total shipments.
Japan followed as the second-largest market, increasing 6.75 percent to US$45.86 million.
The United Kingdom ranked third but saw a 20.38 percent fall to US$32.66 million, while Canada experienced an even steeper decline of 38.57 percent to US$32.53 million, pulling back from its strong August performance.
Exports to China slipped 12.76 percent to US$27.61 million, but Mexico recorded one of the sharpest drops among top buyers, down 49.23 percent to US$25.19 million.
Shipments to the Netherlands declined 15.30 percent to US$19.19 million but remained steady over the year-to-date period at US$139.65 million.
Australia fell slightly by 5.71 percent to US$14.75 million.
Germany rounded out the top ten, easing 11.57 percent to US$9.62 million as European orders continued to moderate.
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Vietnam exports of toys and sporting goods in September 2025, US$millions
| September | August | Change | Year to Date | |
| Total | 1,063.31 | 1,080.00 | -1.55% | 6,549.30 |
| Other | 68.87 | 89.02 | -22.63% | 554.25 |
| USA | 771.52 | 720.91 | 7.02% | 4,498.50 |
| Japan | 45.86 | 42.96 | 6.75% | 385.53 |
| UK | 32.66 | 41.02 | -20.38% | 222.29 |
| Canada | 32.53 | 52.95 | -38.57% | 228.85 |
| China | 27.61 | 31.65 | -12.76% | 153.48 |
| Mexico | 25.19 | 49.61 | -49.23% | 177.21 |
| Netherlands | 19.19 | 22.65 | -15.30% | 139.65 |
| Brazil | 15.53 | 2.72 | 470.18% | 35.07 |
| Australia | 14.75 | 15.64 | -5.71% | 89.08 |
| Germany | 9.62 | 10.88 | -11.57% | 65.38 |
| Spain | 4.82 | 5.86 | -17.86% | 43.56 |
| Hong Kong | 4.14 | 3.76 | 10.28% | 29.98 |
| France | 4.09 | 4.84 | -15.45% | 31.92 |
| South Korea | 3.35 | 3.61 | -7.14% | 33.55 |
| Belgium | 2.48 | 4.28 | -41.99% | 41.09 |
| Italy | 1.76 | 2.54 | -30.51% | 23.74 |
| Sweden | 1.42 | 0.87 | 63.07% | 10.32 |
| Singapore | 1.36 | 0.79 | 71.74% | 10.67 |
| Malaysia | 1.21 | 1.18 | 2.85% | 8.30 |
| Russia | 1.10 | 2.87 | -61.81% | 12.88 |
| Taiwan | 1.07 | 1.38 | -22.91% | 10.77 |
| Denmark | 0.37 | 0.63 | -41.51% | 5.64 |
Overview of toy manufacturing in Vietnam
Vietnam’s toys and sports requisites industry is gradually expanding as domestic demand grows alongside the country’s rising middle class.
Local manufacturers primarily produce low-cost toys, sporting goods, and accessories for export, with key markets including the United States, Japan, and the European Union.
Vietnam’s competitive labour costs, improved logistics, and growing compliance with international safety standards have encouraged foreign companies to shift part of their supply chains from China to Vietnam.
Despite this, the industry remains relatively fragmented, with limited large-scale domestic brands and modest investment in design and innovation.
Most firms operate under contract manufacturing models for global clients, focusing on low-margin, high-volume production.
As Vietnam strengthens its trade networks through agreements like the EU-Vietnam Free Trade Agreement (EVFTA) and the Regional Comprehensive Economic Partnership (RCEP), there is increasing opportunity for local producers to move up the value chain by developing higher-quality products and expanding into regional consumer markets.