Tourist numbers from Asia totalled 1,533,979 in December, showing a rise of 3.8 percent versus November, according to the latest data from Vietnam’s General Department of Tourism.
Korea accounted for 388,732 tourist arrivals in December, up 13 percent compared to November.
A total of 98,096 tourists arrived from Taiwan in December, a decline of -2 percent from November.
In December, Japan sent 60,095 visitors, down 20.3 percent compared with November.
Arrivals from India reached 90,634 in December, rising 12.1 percent relative to November.
Vietnam tourism news
New Year holiday tourism
Vietnam served about 3.5 million tourists during the January 1–4, 2026 New Year holiday, with nationwide hotel occupancy averaging 51 percent, according to the Vietnam National Tourism Administration.
Ho Chi Minh City led with 1.24 million visitors and tourism revenue of VND 2.632 trillion, about US$99.9 million, while Hanoi welcomed 560,000 visitors, up 250 percent year on year.
Hung Yen international airport
Hung Yen province has proposed studying investment in an international airport after 2030 as part of its draft provincial master plan for the 2026–2030 period, with a vision to 2050.
Provincial authorities have also outlined more than 20 priority projects in transport, tourism, urban development and trade, and reiterated a target to become a centrally governed city by 2030.
Smoking in hotels
Exposure to second hand smoke in hotels across Vietnam fell by 14.6 per cent between 2020 and 2024, according to the 2024 Provincial Global Adult Tobacco Survey.
The results were highlighted at a ceremony in Hanoi on December 24 recognising outstanding smoke free hotels, organised by Van Hoa newspaper and the Vietnam Steering Committee on Smoking and Health.
Officials said hotels reduced exposure by enforcing smoking bans, installing no smoking signage, training staff and requiring employees to remind guests across shared spaces.
IFCs as tourism drivers
Vietnam’s international financial centres in Ho Chi Minh City and Da Nang are expected to reshape tourism by attracting business travellers, investors and high spending professionals, industry experts said.
Pham Hai Quynh, head of the Asia Tourism Development Institute, said the trend will boost business events, bleisure travel and after work tourism products such as dining, culture and city tours.
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Listed tourism companies
Dong A Hotel Group Joint Stock Company
Dong A Hotel Group Joint Stock Company (DAH) owns and operates hotels and resorts, providing hospitality and tourism services across Vietnam.
DAH closed at VND 3,690 on Tuesday down 0 percent with 367,000 shares traded, worth VND 135 million.
Foreign ownership in DAH is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.
Dong A Hotel Group Joint Stock Company
Dong A Hotel Group Joint Stock Company (DAH) owns and operates hotels and resorts, providing hospitality and tourism services across Vietnam.
DAH closed at VND 3,690 on Tuesday down 0 percent with 367,000 shares traded, worth VND 135 million.
Foreign ownership in DAH is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.
Development Investment Construction Corporation
Development Investment Construction Corporation (DIG) develops residential, tourism, and urban infrastructure projects across Vietnam.
DIG closed at VND 17,000 on Tuesday down 0.3 percent with 85,317,000 shares traded, worth VND 144,293 million.
Foreign ownership in DIG is currently capped at 60.4 percent, with current foreign ownership sitting at 3.9 percent.
Everland Group JSC
Everland Group JSC (EVG) operates in real estate, tourism, and construction materials trading.
EVG closed at VND 8,130 on Tuesday down 0.02 percent with 5,823,000 shares traded, worth VND 4,706 million.
Foreign ownership in EVG is currently capped at 49.0 percent, with current foreign ownership sitting at 0.3 percent.
First Real JSC
First Real JSC (FIR) invests in and develops residential and tourism property projects in central Vietnam.
FIR closed at VND 7,200 on Tuesday down 0.04 percent with 449,000 shares traded, worth VND 324 million.
Foreign ownership in FIR is currently capped at 50.0 percent, with current foreign ownership sitting at 0.2 percent.
Ba Ria – Vung Tau Housing Development JSC
Ba Ria – Vung Tau Housing Development JSC (HDC) develops residential, commercial, and tourism property projects.
HDC closed at VND 21,750 on Tuesday down 0.5 percent with 34,777,000 shares traded, worth VND 76,057 million.
Foreign ownership in HDC is currently capped at 54.9 percent, with current foreign ownership sitting at 3.3 percent.
Tay Ninh Cable Car JSC
Tay Ninh Cable Car JSC (TCT) operates cable car systems and tourism services for Ba Den Mountain and nearby destinations.
TCT closed at VND 19,200 on Tuesday down 0.2 percent with 1,000 shares traded, worth VND 2 million.
Foreign ownership in TCT is currently capped at 0.0 percent, with current foreign ownership sitting at 0.0 percent.
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Vietnam’s tourism industry
Vietnam’s tourism industry is a key driver of economic growth, contributing to employment, services, and regional development.
The sector benefits from diverse natural landscapes, cultural heritage sites, and a growing network of air and transport infrastructure.
International tourism has rebounded strongly in recent years, supported by visa policy adjustments and expanded flight connectivity.
Domestic tourism remains a stabilising pillar, while authorities focus on improving service quality, sustainability, and higher value tourism products.