Thailand’s Central Retail, which operates a string of malls and supermarkets in Vietnam, has recorded an uptick in revenue from its Vietnam operations in the first half of this year, according to its second quarter 2024 financial statements. The organisation recorded revenue in Vietnam of about US$777.4 million. This was up from US$760 million last year. It was, however, also in the context of a 0.8 percent fall in sales in the Vietnam market for the retailer.
Of note, opening a retail store in Vietnam for foreign firms is not always easy. Not only are there a number of technical requirements that need to be met, but Vietnam has also developed its own retail store culture, putting its own twist on retail store shopping experiences.
Understanding the nuances of Vietnamese retail store culture and the complexities of business establishment procedures in advance of entering the market can therefore be crucial to the success of a new retail store or chain of retail stores in Vietnam.
See: How to Open a Retail Store in Vietnam: Ultimate Guide 2024