consumer trends
The Consumer Trends category highlights evolving behaviours, preferences, and spending patterns shaping consumer goods markets. It covers demographic shifts, income growth, lifestyle changes, and digital adoption, providing insights into retail demand, product innovation, and brand engagement. This section also explores e-commerce growth, sustainability preferences, urban vs rural consumption, and the influence of global culture, helping businesses and investors align strategies with the expectations of an increasingly diverse and sophisticated consumer base.
Consumer Goods in Vietnam 2026: Trends, Key Players, Distribution
Vietnam’s consumer goods market has experienced rapid growth in recent years, driven by a burgeoning middle class, increasing disposable income, and shifting consumer preferences. The country’s young and dynamic population, with a significant portion aged between 25 and 54, presents a lucrative market for a wide range of products.
Bottled water in Vietnam 2026: Market Trends, Opportunities, Challenges, & Key Players
Explore Vietnam’s bottled water market including key challenges, opportunities, market trends, dominant firms, and more.
Alcohol in Vietnam 2026: Market Trends, Risks, Opportunities, and Key Players
Vietnam’s alcohol market is one of the largest in Southeast Asia, shaped by rising incomes, changing consumer preferences, and strong cultural traditions around drinking. This article breaks down key data points, trends, risks, opportunities, and more.
Retail: Vietnam’s retail sales rise 9.4 percent in first eight months of 2025
Vietnam’s retail sales of goods and consumer service revenue continued to expand in August, supported by large-scale celebrations of the 80th anniversary of the August Revolution and National Day, according to Vietnam’s National Statistics Office.
Beer: Vietnam’s Sabeco to double down on local market amid tariff risks
Sabeco will focus its strategy on the domestic Vietnamese market rather than export markets, CEO Lester Tan Teck Chuan told shareholders at the company’s 2025 annual general meeting. Exports currently account for just 1 percent of Sabeco’s revenue, and rising global risks, including potential U.S. reciprocal tariffs on aluminum, have reinforced the brewer’s domestic focus, English news site The Investor is reporting.
Cosmetics: Vietnam market set to reach US$2.8 billion by 2033: Report
Vietnam’s cosmetics market is undergoing a rapid transformation, with the market size projected to grow from US$1.7 billion in 2024 to US$2.8 billion by 2033, according to IMARC Group. The industry is expected to record a compound annual growth rate (CAGR) of 5.3% during 2025-2033.
Vietnam toys market to hit US$1 billion by 2033, driven by education, sustainability: Report
The Vietnam toys market reached US$570 million in 2024 and is forecast to grow to US$1 billion by 2033, posting a CAGR of 5.6%. The surge is underpinned by rising disposable income, a youthful demographic, and increasing interest in educational, interactive, and sustainable toys.
In today’s Vietnam news: More land for Trump golf course, Hanoi metro awarded Vingroup, Rising bank bond interest rates, GE contract stalled power plant
In today’s Vietnam news: MSCI market review, Russia’s Gazprom abandons LNG plant project, Horror movie making warning, Banking risk analysis, Denmark-VN ethanol cooperation, Work
In today’s Vietnam news: Thailand vs Vietnam tourism, India missile purchase final stages, Airport rail connections Long Thanh, BESS development Northern Vietnam, New US
This is an interview with Chris Walker, a Vietnam Sourcing Expert with Vietnam Factory Tours how rising oil prices and the Middle East crisis are
This is an interview with John Gardner, CEO and Founding Partner, at Optimum Hospitality in Ho Chi Minh City. It covers fuel price impacts on:
This is an interview with Dr Nuno F. Ribeiro, Associate Professor, International Tourism & Hospitality Management at Copenhagen Business College, formerly of RMIT Vietnam. It