Sabeco will focus its strategy on the domestic Vietnamese market rather than export markets, CEO Lester Tan Teck Chuan told shareholders at the company’s 2025 annual general meeting. Exports currently account for just 1 percent of Sabeco’s revenue, and rising global risks, including potential U.S. reciprocal tariffs on aluminum, have reinforced the brewer’s domestic focus, English news site The Investor is reporting.
Key points in the article include:
- Sabeco reported VND31,872 billion (US$1.22 billion) in 2024 revenue, with profit after tax at VND4,495 billion (US$172.68 million).
- For 2025, Sabeco targets a slight revenue decline to VND31,641 billion but a profit growth to VND4,835 billion (US$185.74 million).
- The brewer has secured aluminum futures contracts to mitigate tariff risks and reduce input price volatility.
- Sabeco has completed the acquisition of a 43 percent stake in Sabibeco.
- The company is also investing in logistics modernisation, product innovation, and ESG initiatives including solar energy and water efficiency projects.
Sabeco’s renewed focus on the domestic beer market underscores the challenges and opportunities for consumer goods firms navigating trade risks, cost pressures, and evolving customer preferences. Its localisation strategy and investments in supply chain resilience aim to strengthen its competitive position ahead of future growth phases.
See also: What’s Happened to Vietnam’s Beer Market? Unpacked 2024