advertising
The Advertising category explores the marketing and media sector, covering key trends, regulatory changes, and strategic developments. It examines advertising formats across digital, television, print, and out-of-home channels, with insights into consumer behaviour, campaign strategies, and media spending. This section also addresses legal frameworks, cross-border advertising rules, foreign agency participation, and adtech innovations, helping brands, marketers, and investors understand and navigate evolving advertising landscapes in Southeast Asia.
Vietnam’s Advertising Industry 2026: Censorship, Trends, and Key Players
The future of Vietnam’s advertising industry is set to be shaped by several key trends and developments. Digital transformation will continue to play a crucial role, with online advertising expected to lead the market due to the rising penetration of smartphones and increased internet usage. This shift is driven by the growing influence of social media platforms like Facebook, Instagram, and TikTok, which are becoming primary channels for brands to connect with consumers.
Advertising: Short term thinking, regulations challenge sector development in Vietnam: Happiness Saigon exec.
Vietnam’s creative market is evolving fast, but short-termism, regulation, and undervaluing of creativity still present challenges, Happiness Saigon’s managing director Son Nguyen, has said in corporate commentary published by LBB Online.
Advertising: Nestlé fined in Vietnam over misleading Milo milk advertisement
Nestlé Vietnam has been fined VND 80 million (US$3,077) and ordered to immediately remove promotional materials for its Milo barley milk after Dong Nai police ruled the company’s claims were misleading, Tuoi Tre has reported. The advertisement used unsubstantiated phrases like “best” and “only,” which authorities said could confuse or deceive consumers, violating the Law on Protection of Consumer Rights.
Advertising: Vietnam’s digital advertising market to reach US$2.88 billion by 2030: Report
Vietnam’s digital advertising industry was worth US$1.29 billion in 2024, and is forecast to grow to US$2.88 billion by 2030, according to a report from Research and Markets. This would give the sector a compounded annual growth rate of 14.38 percent.
Calls for crackdown on bogus health claims in advertising in Vietnam grow louder
Vietnam’s Ministry of Health, in a report to the National Assembly has said the regulations on its end for regulating supplements and non-traditional medicines (often referred to as ‘functional foods’ in Vietnam) are sufficient in Vietnam and has instead called for greater penalties for advertising unproven health claims and counterfeit goods…
Two foreign firms warned against ads on restricted content in Vietnam
The MIC maintains a blacklist and a whitelist of places where advertisements can and cannot be shown which is supposed to make it easier for advertisers to avoid breaking the rules. In reality, however, both lists are very short and severely limiting, making it difficult on a practical level for advertising firms to comply…
More fines in Vietnam over ads on videos featuring the nine-dash line
Vietnam’s Ministry of Information and Communication–the MIC–has fined an advertising firm just over US$2,000 for showing advertisements on videos on YouTube that contained the nine-dash line, VN Express has reported. This was the fourth fine since the start of last year for WPP Communications Company Limited–also known as GroupM. According
3rd advertising violation in Vietnam earns intl. ad agency US$1,442 fine
International advertising agency Group M has been fined US$1,442 for ads it ran on Youtube that contained content in breach of Vietnam’s cyber security law, VN Express is reporting. The article does not specify which ads or what the ads contained but does say they were for Procter & Gamble
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This is an interview with Chris Walker, a Vietnam Sourcing Expert with Vietnam Factory Tours how rising oil prices and the Middle East crisis are
This is an interview with John Gardner, CEO and Founding Partner, at Optimum Hospitality in Ho Chi Minh City. It covers fuel price impacts on:
This is an interview with Dr Nuno F. Ribeiro, Associate Professor, International Tourism & Hospitality Management at Copenhagen Business College, formerly of RMIT Vietnam. It