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Can LNG really save Vietnam-US trade?
Key Challenges in Vietnam-US Trade Negotiations: Unpacked
Vietnam’s Private Sector Development Push: Unpacked
Vietnam’s Aviation Industry: State of Play 2025
Vietnam and the Middle Income Trap: Unpacked
Vietnam’s 8 Percent GDP Growth Target: Unpacked
Buy More, Sell Less: Tackling Vietnam’s Trade Surplus with the US
Is Vietnam the Next Asian Tiger Economy?
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Building An International Financial Centre in Vietnam: Unpacked
Vietnam’s Economy in 2024: A Brief Recap
What to Watch Now Google Has An Office in Vietnam
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Tag: advertising
The Advertising category explores the marketing and media sector, covering key trends, regulatory changes, and strategic developments. It examines advertising formats across digital, television, print, and out-of-home channels, with insights into consumer behaviour, campaign strategies, and media spending. This section also addresses legal frameworks, cross-border advertising rules, foreign agency participation, and adtech innovations, helping brands, marketers, and investors understand and navigate evolving advertising landscapes in Southeast Asia.
Vietnam’s Advertising Industry 2025: Growth, Trends, and Key Players
The future of Vietnam’s advertising industry is set to be shaped by several key trends and developments. Digital transformation will continue to play a crucial role, with online advertising expected to lead the market due to the rising penetration of smartphones and increased internet usage. This shift is driven by the growing influence of social media platforms like Facebook, Instagram, and TikTok, which are becoming primary channels for brands to connect with consumers.
Calls for crackdown on bogus health claims in advertising in Vietnam grow louder
Vietnam’s Ministry of Health, in a report to the National Assembly has said the regulations on its end for regulating supplements and non-traditional medicines (often referred to as ‘functional foods’ in Vietnam) are sufficient in Vietnam and has instead called for greater penalties for advertising unproven health claims and counterfeit goods…
Two foreign firms warned against ads on restricted content in Vietnam
The MIC maintains a blacklist and a whitelist of places where advertisements can and cannot be shown which is supposed to make it easier for advertisers to avoid breaking the rules. In reality, however, both lists are very short and severely limiting, making it difficult on a practical level for advertising firms to comply…
More fines in Vietnam over ads on videos featuring the nine-dash line
Vietnam’s Ministry of Information and Communication–the MIC–has fined an advertising firm just over US$2,000 for showing advertisements on videos on YouTube that contained the nine-dash line, VN Express has reported. This was the fourth fine since the start of last year for WPP Communications Company Limited–also known as GroupM. According
3rd advertising violation in Vietnam earns intl. ad agency US$1,442 fine
International advertising agency Group M has been fined US$1,442 for ads it ran on Youtube that contained content in breach of Vietnam’s cyber security law, VN Express is reporting. The article does not specify which ads or what the ads contained but does say they were for Procter & Gamble
April 2025
Labour Market Report
Q1 2025
We’re looking for a self-starting freelance Business Development Manager to help shape and grow the-shiv’s commercial strategy. You’ll be responsible for identifying new revenue opportunities, pitching services, and building partnerships.