Vietnam’s gaming market reached US$1.2 billion in 2024 and is projected to grow to US$2.5 billion by 2033, with a compound annual growth rate (CAGR) of 7.5 percent, according to a report from IMARC Group.
The report says that:
- Growth is being fuelled by a young, tech-savvy population, rising smartphone use, and expanding internet access, including 4G and 5G networks that enable smoother mobile and multiplayer gaming.
- The popularity of esports titles such as PUBG Mobile and Free Fire, along with increasing local game development and Vietnamese-language content, is driving strong user engagement.
- Government backing of the digital economy, rising disposable incomes, and urbanisation are also supporting broader adoption of online entertainment platforms.
- Emerging trends include cloud gaming, VR/AR integration, and enhanced localisation strategies, while investments in social media marketing and mobile advertising are helping developers reach niche audiences.
In short, IMARC’s report frames Vietnam as a high-potential, tech-ready market where mobile and online gaming are poised for long-term expansion — not just through consumption, but also through local production, esports, and innovation.
See also: How to Make Video Games in Vietnam