Vietnam’s organic food market was valued at US$1.2 billion in 2024 and is forecast to reach US$3.0 billion by 2033, growing at a compound annual growth rate of 9.9 percent, according to a report by IMARC Group.
The report goes on to note that:
- Health consciousness and demand for chemical-free, sustainably grown produce, especially rice, vegetables, and herbal teas is rising.
- Growth in vegan and plant-based consumption, is being driven by urban millennials and expatriates seeking ethical and eco-friendly diets.
- Expansion of digital platforms, particularly farm-to-table e-commerce and social media marketplaces, is increasing accessibility.
- There has been a surge in local sourcing, with farm partnerships and community-supported agriculture gaining popularity.
- There is a stronger demand for eco-labelling and supply chain transparency, with certified organic products leading sales.
- The market spans fresh produce, processed foods, beverages, and spices, sold across supermarkets, online platforms, and specialty retailers. It is shaped by a mix of domestic producers, international brands, and innovative digital players.
With growing consumer demand for health, sustainability, and food safety, Vietnam’s organic food sector is maturing rapidly—offering opportunities for producers, retailers, and logistics providers to scale a sector aligned with long-term global consumption trends.
See also: Vietnam’s Food and Beverage Industry 2025: Market Trends, Exports, and Key Players