Vietnam’s retail sector is forecast to grow from US$180 billion in 2025 to US$350 billion by 2032, representing a compound annual growth rate of 8.5 percent, according to a report from HTF Market Intelligence.
The report also notes that:
- Growth is being driven by rising disposable income, urbanisation, and digital adoption, with the market shifting rapidly from traditional outlets to e-commerce and modern trade formats.
- Key players in the market include Masan Group, VinGroup, Saigon Co.op, AEON, Lotte Mart, Circle K, Big C, Central Group, 7-Eleven, MM Mega Market, B’s Mart, FamilyMart, Bach Hoa Xanh, Co.opmart, and WinMart.
- With a young population, government incentives for FDI, and tech-driven retail innovations, Vietnam is on track to become one of Southeast Asia’s most dynamic retail markets, though logistics and infrastructure gaps remain ongoing challenges.
See also: Retail Industry in Vietnam