Vietnam’s God of Wealth day sees late night crowds in gold stores

There were still 100 customers waiting to buy gold at a gold store in Hanoi at 9 pm last night as buyers sought to bring themselves good luck by purchasing gold on the God of Wealth day, VN Express is reporting. This was more or less a repeat of years passed, though crowds are noticeably increasing as disposable incomes grow.

This is also interesting this year in that gold prices have been pushing all-time highs for some months now and have become increasingly disconnected from the world gold price. This is largely due to supply side issues and in this context, the increased demand may further exacerbate the problem.

See also: The Gold Price in Vietnam: Explained 2024

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Vietnam Labour Market Report
Q1 2025
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