A total of 41 percent of Vietnamese respondents to a survey carried out by Visa, said they had travelled abroad specifically to attend a concert in the last twelve months, according to a press release from the company.
Travelling for entertainment is becoming increasingly common in Vietnam as incomes rise but local regulations make it difficult for foreign bands to perform in the country. That said, this is slowly changing and more and more big name bands are making the effort to navigate the red tape in order to tap the local consumer market. South Korea’s Black Pink played earlier this year and Maroon 5 performed in Phu Quoc last weekend.