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Thailand cosmetics firm enters Vietnam market with retail store in Hanoi

Harnn, a Thai cosmetics brand, has opened its first store in Vietnam in Hanoi, selling personal care and beauty products, Inside Retail is reporting. The brand is also planning to open a second store in Ho Chi Minh City later this year.

Vietnam’s retail and cosmetics sectors have experienced high growth in recent years in line with rising disposable incomes. Regional cosmetics brands in particular have been successfully supported by similar cultural beauty values.

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