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Tag: media

The Media category covers broadcasting, digital content, journalism, and advertising trends. It explores media regulations, content creation, industry consolidation, and the impact of streaming services, providing insights into audience behavior, monetization strategies, and media innovation.

 

Gambling in Vietnam: Industry Overview 2025

Gambling in Vietnam is illegal but that doesn’t stop a sizable amount of betting occurring. This tends to peak around major sporting events. Recognising that this might be a problem, or perhaps that Vietnam is missing out on millions of dollars worth of tax revenue, there have been recent moves to try to legalise the practice. In this light, this cheat sheet runs through how gambling works in Vietnam, who can gamble, and the key regulations governing gambling that is already permitted…

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Vietnam’s Creative Industries: Overview 2025

Vietnam’s creative industries are not particularly well developed. Whereas creative industries make up about 5 to 10 percent of global GDP, in Vietnam that figure is only estimated to be about 3 percent. This is for a number of reasons, many of which foreign creatives and investors in creative industries should be aware of when doing business in Vietnam. It’s in this context, that this article runs through a brief overview of how the industry operates.

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Vietnam box office revenue reaches new high in 2024

On a side note, Vietnam has been actively pushing for more films to be produced in the country, particularly foreign films as a means to upskill its own creative workforce. It does, however, impose a number of restrictions on film production that can make it difficult for both domestic and foreign filmmakers alike to produce good quality storytelling in Vietnam.

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Netflix blocked from showing unscripted television shows in Vietnam

Of note, it had first been reported that it had been barred from showing television programs altogether but this appears to have been incorrect. The narrative that is circulating now, according to VN Express, is that companies streaming television programs need a local office whereas streaming sites that show only films do not.

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New Vietnam Decree adds enhanced digital media regulations, ruffles feathers

Of note, the new Decree has sparked interest from abroad on the grounds that it will largely apply to cross border service providers and looks a lot like it is designed to crack down on anti-government speech, and this is probably true. However, it’s also worth noting that social media has become central to a huge amount of trade in Vietnam…

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Australia’s Timezone video game arcade chain opens 13th Vietnam location

Video games are played widely around Vietnam. There are cyber cafes in the big cities on just about every corner. These are generally long rooms chock full of computers and almost always filled with young Vietnamese playing a broad range of video games. With this in mind, Vietnam’s consumers are well primed for more classic video game experiences like video game arcades.

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Vietnam’s Advertising industry: Overview 2024

The future of Vietnam’s advertising industry is set to be shaped by several key trends and developments. Digital transformation will continue to play a crucial role, with online advertising expected to lead the market due to the rising penetration of smartphones and increased internet usage. This shift is driven by the growing influence of social media platforms like Facebook, Instagram, and TikTok, which are becoming primary channels for brands to connect with consumers.

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