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Retail: CRC targets Vietnam expansion with new GO! stores and hypermarkets

Thai retail giant Central Retail Corporation (CRC) plans to invest 45–47 billion baht (US$1.25–1.31 billion) over the next three years under its “New Heights, Next Growth” strategy, with accelerated expansion in Vietnam a core pillar, The Bangkok Post has reported→view source.

Key details:

  • Vietnam formats: GO! malls and hypermarkets in first- and second-tier cities; go! supermarkets in third- and fourth-tier cities
  • Current Vietnam footprint: 34 stores in 26 provinces
  • Planned expansion: 4-6 GO! stores and 12-15 go! stores across Thailand and Vietnam over three years
  • Wholesale growth: Expand GO Wholesale through five strategies, including private labels and fresh product leadership
  • Overall investment: US$1.25–1.31 billion, targeting 5 percent annual revenue growth

This signals that CRC sees Vietnam’s retail market as a key driver of its future growth. 

CRC’s focus on rolling out GO! hypermarkets and supermarkets in both major and smaller cities suggests it views Vietnam as a high-potential market, with rising urbanisation and growing demand for modern retail formats.

The strategy also reflects CRC’s belief that Vietnam’s retail sector still offers significant room for growth, particularly outside the main urban centres.

See also: Vietnam’s Retail Industry 2025: Market Trends and Key Insights

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