Vietnam’s gin market is a niche but fast-emerging segment within the country’s broader spirits industry, long dominated by beer, rice wine, and imported whisky.
Rising urban incomes, growing exposure to international drinking trends, and a shift towards premium and craft products are fuelling interest in gin among younger, affluent consumers.
International brands such as Bombay Sapphire, Tanqueray, and Hendrick’s have established a presence in urban bars and restaurants, while boutique local distillers are starting to carve out space with unique botanicals drawn from Vietnam’s diverse agriculture.
Despite the strong growth potential, challenges remain.
Gin faces heavy competition from established spirits categories, high import tariffs for foreign brands, and low consumer awareness outside major cities.
However, the combination of Vietnam’s rising middle class, thriving cocktail culture, and unique local craft offerings suggests the market is poised for steady expansion, with opportunities for both global producers and local innovators.
Gin in Vietnam in numbers
These data points provide a broad overview of the size of Vietnam’s gin market and its trajectory.
Vietnam gin market size
Vietnam’s gin market is small but growing, with revenue projected at US$817,030 in 2025, according to data collated by Statista.
Retail sales through supermarkets and convenience stores account for the bulk at US$752,770, while the on-trade channel contributes US$64,260.
Retail revenues are expected to rise at a 3.61 percent CAGR between 2025 and 2030.
In volume terms, retail sales are estimated at 90,010 litres in 2025, with the hospitality sector adding 5,700 litres, for a total of 95,720 litres, Statista goes on to say.
This makes gin one of the smaller alcohol markets in Vietnam.
See also: Alcohol in Vietnam: Market Trends, Risks, Opportunities, and Key Players
Vietnam gin trade (HS Code 220850)
| 2020 | 2021 | 2022 | 2023 | 2024^ | |
| Exports | 140 | 1,187 | 3,285 | 2,479 | 1,125 |
| Import | 221 | 200 | 339 | 417 | 2,786 |
| Balance | -81 | 987 | 2,946 | 2,062 | -1,661 |
^Based on partner data.
Source: Trade Map, accessed August 21, 2025.
Gin prices in Vietnam
Gin prices in Vietnam can vary depending on the origin and quality.
| Product | Price (₫) | Approx US$ |
| Beefeater (Imported) | ₫387,000 | ~$15 |
| Lady Triệu (Local craft) | ₫1,090,000 | ~$43 |
| Về Để Đi Good Gin (local, small) | ₫550,000 (350 ml) | ~$22 |
| Hendrick’s (Imported premium) | ₫1,450,000 | ~$57 |
| Sông Cái Dry Gin (online import) | ~$35–39 | N/A |
Challenges facing gin in Vietnam
There are a number of challenges facing gin producers in Vietnam.
These include.
Low consumer awareness
Gin remains a niche spirit in Vietnam, with beer, rice wine, and whisky dominating consumption.
Outside major cities, few consumers are familiar with gin or gin-based cocktails.
See also: Whiskey in Vietnam: Market Trends, Data, and Key Players
Price sensitivity
Imported gins and local craft brands retail at premium levels (₫550,000–1,450,000 or US$22–57 per bottle), limiting accessibility for the average consumer compared with cheaper local spirits or beer.
Competition from established categories
Beer, rice liquor, and whisky have entrenched cultural and commercial positions, making it difficult for gin to gain a significant share of the alcohol market.
See also: Vietnam’s Beer Industry: Culture, Brands & Regulations
Regulatory and tax burdens
High excise duties and import tariffs raise retail prices and reduce competitiveness.
Local producers also face compliance hurdles in labelling, safety, and distribution.
See also: Vietnam Special Consumption Tax (SCT): Rates, Who Pays, & More
Distribution challenges
Gin consumption is concentrated in high-end bars, restaurants, and specialty stores in major cities.
Penetration into mainstream retail channels is limited, constraining volume growth.
See also: How to Open a Supermarket in Vietnam: Culture, Trends & Regulations
Limited production base
While brands like Sông Cái and Lady Triệu have created local gins with Vietnamese botanicals, production remains small-scale.
Scaling up while maintaining quality and distinctiveness is a challenge.
Opportunities in Vietnam’s gin market
There are broad opportunities in Vietnam’s gin market.
These include:
Rising urban incomes and premiumisation
Vietnam’s expanding middle class is increasingly willing to spend on premium and imported products.
Gin’s positioning as a sophisticated, cosmopolitan spirit aligns well with this trend.
Growth of cocktail culture
Bars and restaurants in major cities such as Ho Chi Minh City, Hanoi, and Da Nang are seeing rising demand for cocktails.
Gin-based drinks like the gin and tonic or Negroni are becoming staples, creating a natural entry point for consumers.
See also: How to Open a Bar in Vietnam: Culture, Licenses & Regulations
Local craft innovation
Producers such as Sông Cái and Lady Triệu are leveraging Vietnam’s diverse botanicals—like mắc mật leaves, star anise, and citrus—to create unique gins with authentic local identity.
This appeals both to domestic consumers and export markets.
Tourism and hospitality demand
Vietnam’s growing tourism sector, particularly in urban centres and resort destinations, drives consumption of premium spirits.
Gin benefits from international visitor familiarity and the demand for quality cocktails in hotels and bars.
See also: Vietnam’s Tourism Industry: Growth, Challenges, & Opportunities
E-commerce and specialty retail
Online platforms and gourmet supermarkets are expanding access to premium alcohol.
This distribution shift allows gin brands to reach affluent consumers directly, bypassing some of the traditional retail limitations.
See also: Vietnam Online Shopping: Key Players & Growth Projections
Export potential
As Southeast Asia’s spirits market matures, Vietnamese craft gins have the potential to establish a niche abroad.
Distinctive products with local botanicals can position Vietnam as a unique player in the global gin industry.
See also: Vietnam Trade: Exports, Imports & FTAs
Vietnam’s gin businesses: key players
Vietnam’s gin businesses are led by a mix of importers, distributors, and food processors, both local and domestic.
These include:
Sông Cái Distillery
Founded in 2018, Sông Cái is Vietnam’s first dedicated craft gin distillery. It is known for incorporating indigenous botanicals such as mắc mật leaves, star anise, and mountain citrus into its dry gin.
The brand has built strong recognition both domestically and internationally, positioning itself as a pioneer of authentic Vietnamese gin.
Lady Triệu Gin
Produced in Da Lat, Lady Triệu Gin emphasises Vietnam’s unique terroir by using botanicals like pomelo peel, pepper, and herbs from the Central Highlands.
It is positioned as a premium local brand and is widely available in gourmet retailers and high-end bars.
Paper Lantern Distilling
Paper Lantern focuses on Southeast Asian identity in its gin production.
Its botanicals include calamansi, ginger, and star anise, giving it a distinctly regional profile.
While smaller in scale, it appeals to consumers looking for unique craft offerings.
Về Để Đi
Primarily known for its whisky ambitions, Về Để Đi has also produced limited runs of gin.
It uses local ingredients to create small-batch products, further diversifying Vietnam’s emerging spirits industry.
Imported brands
Global names such as Bombay Sapphire, Tanqueray, Beefeater, and Hendrick’s dominate the imported segment.
They enjoy strong distribution in Vietnam’s hospitality industry and premium retail, but face growing competition from local craft producers carving out niche appeal.
Popular gin products in Vietnam
There are a range of popular gin products available in Vietnam.
These include:
Sông Cái Dry Gin
A premium craft gin infused with Vietnamese botanicals like mắc mật leaves, star anise, and mountain citrus.
Known for its earthy, aromatic profile, it is popular in both domestic cocktail culture and export markets.
Lady Triệu Contemporary Vietnam Gin
A fragrant gin from Da Lat that uses pomelo peel, pepper, and Central Highlands herbs.
It has a bright, citrus-forward flavour and is positioned as a luxury product in bars, restaurants, and gourmet stores.
Paper Lantern Gin
A Southeast Asian-style gin highlighting calamansi, ginger, and star anise.
It offers a spiced, zesty character and appeals to consumers seeking distinctive, regional flavours.
Về Để Đi Good Gin
A small-batch artisanal gin made with local botanicals, offering a smooth, herbaceous taste.
Though limited in volume, it reflects Vietnam’s growing craft spirits identity.
Imported gins
Global products such as Bombay Sapphire (classic London dry with citrus and juniper), Tanqueray (dry, juniper-heavy profile), Beefeater (traditional London dry with balanced botanicals), and Hendrick’s (infused with cucumber and rose) are widely available and remain the most recognised gin choices in Vietnam’s market.
FAQ: Gin in Vietnam
These are some of the most common questions about gin in Vietnam.
How important is gin in Vietnam?
Gin is still a niche spirit in Vietnam compared to beer, rice liquor, and whisky, but it is gaining importance in urban centres through cocktail culture, tourism, and the rise of local craft distillers.
Who are the major players in Vietnam’s gin industry?
The major players include local brands such as Sông Cái Dry Gin, Lady Triệu Gin, Paper Lantern Gin, and Về Để Đi Good Gin, alongside international imports like Bombay Sapphire, Tanqueray, Beefeater, and Hendrick’s.
Where does Vietnam import its gin from?
Vietnam imports most of its gin from the United Kingdom, Thailand, and other EU producers, reflecting the dominance of London dry styles in the global market.
What gin products are most popular in Vietnam?
Popular products include Sông Cái Dry Gin and Lady Triệu Gin for their local identity, as well as imported classics such as Bombay Sapphire, Tanqueray, and Hendrick’s, which dominate hotel bars, restaurants, and retail shelves.
What are the challenges and opportunities in Vietnam gin?
Challenges include low consumer awareness outside major cities, high import tariffs, premium pricing, and competition from entrenched alcohol categories.
Opportunities lie in Vietnam’s expanding middle class, growing cocktail culture, rising tourism demand, and the ability of local craft brands to leverage unique botanicals and export appeal.
Outlook
Vietnam’s gin market is small but expanding, driven by rising urban incomes, tourism, and a growing cocktail culture.
Consumption remains niche compared to beer, rice liquor, and whisky, yet gin has carved out a presence in high-end bars, restaurants, and specialty retail.
Key players include domestic craft brands such as Sông Cái Dry Gin, Lady Triệu Gin, Paper Lantern Gin, and Về Để Đi Good Gin, which differentiate themselves through the use of Vietnamese botanicals like mắc mật leaves, pomelo peel, and star anise.
International imports, including Bombay Sapphire, Tanqueray, Beefeater, and Hendrick’s, dominate mainstream distribution and remain the most widely recognised labels.
Challenges for the sector include high prices, low consumer awareness beyond major cities, and competition from more established alcohol categories.
However, opportunities exist in premiumisation, the spread of cocktail culture, and the ability of local distillers to leverage Vietnam’s unique agricultural resources.
With rising demand from both urban professionals and tourists, Vietnam’s gin market, though small in scale, holds strong potential for growth.
That said, Vietnam’s business environment and food and beverage industry is dynamic and can change quickly.
With this in mind, to keep up with the latest developments in Vietnam’s gin sector, make sure to subscribe to the-shiv.