US burger chain Shake Shack will open its first restaurant in Vietnam next year under an expanded licensing agreement with Maxim’s Caterers Limited, aiming for 15 outlets nationwide by 2035, NRN has reported → view source.
Key details:
- Strategic entry: Shake Shack’s president for global licensing, Michael Kark, described Vietnam as a “vibrant, food-loving culture” and said Maxim’s was the ideal partner due to its local insight and operational expertise.
- Maxim’s commitment: Chairman Michael Wu said the partnership would reflect Vietnam’s warmth and hospitality, with a focus on quality, community, and guest experience.
- Global growth: The move follows Shake Shack’s recent announcement of expansion into Panama. The brand has a strong Asian presence, including in China, Japan, South Korea, Singapore, and Thailand.
- Current footprint: Shake Shack operates more than 390 company-owned U.S. restaurants and over 210 licensed locations worldwide, with nine new openings last quarter.
See also: Vietnam’s Food and Beverage Industry 2025: Market Trends, Exports, and Key Players