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The tender process for the Vietnam media rights to the 2026 World Cup has begun, according to a FIFA press release. The football organisation has requested interested parties submit their applications for an invitation to tender by October 15.
At this early stage it’s not clear how much the broadcast rights might cost, but in football mad Vietnam they are likely worth a lot. Notably in 2018, Vietnam’s VTV broadcaster paid an estimated US$12 million and for the 2022 World Cup paid US$14 million.
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