Cosmetics Design Asia has covered the Estée Lauder owned Aveda’s launch in the Vietnam market. It reads a bit like a press release but the crux of the article, that Vietnam presents a big opportunity for foreign cosmetics firms, is solid. Beauty care and beauty products are hugely popular in the burgeoning Southeast Asian nation. The US International Trade Administration estimated the Vietnam market for beauty and personal care would reach US$2.3 billion in 2021 and continue to grow at an annual compound growth rate of 5.9 percent through 2025.
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