Australian emu eggs are reportedly being sold in Vietnam for up to VND 1 million or US$40 a piece, VN Express is reporting. One trader told the newspaper she had sold about 700 eggs to dealers in Hanoi, Danang, and Ho Chi Minh City.
Alongside rising middle class incomes, the demand for luxury goods and exotic foods in Vietnam is also growing. Of note, New Viet Dairy, an importer and distributor of speciality dairy and deli products, was sold to Japan’s Sojitz Corporation last year. The value of the deal was not announced, however, New Viet Dairy recorded revenue in 2023 of US$320 million.
That said, importing goods into Vietnam for foreign firms can be tricky. Not only are there a number of technical and legal requirements that need to be met, but a myriad of free trade agreements has made navigating tariffs and trade restrictions complex.
Understanding the nuances of importing goods into Vietnam, including how to find a distributor, establish a trading company, and customs procedures, before attempting to access Vietnam’s 100 million-strong consumer market, can make the difference between a foreign firm’s success or failure.
See also: How to Start a Business in Vietnam: Ultimate Guide 2024