Ducati Vietnam will shut down its only northern showroom in Hanoi, citing low performance and limited demand in the region. The decision leaves Ho Chi Minh City as the brand’s sole dealership location in the country, VN Express is reporting.
Key points
- Low northern sales: Ducati said the Hanoi branch underperformed compared to expectations, with most sales concentrated in southern Vietnam.
- Distributor profile: Ducati in Vietnam is distributed by CT-Wearnes, a subsidiary of Singapore’s Wearnes Automotive. The firm also manages Bentley and Aston Martin in Vietnam.
- Broader market context: Vietnam’s market for large-displacement motorcycles (over 175cc) has shrunk, with estimated motorbike sales down 30 percent in 2024 year-on-year. Economic headwinds and tighter modification rules have hurt consumer appetite.
- Recent history: CT-Wearnes ended its distribution of Royal Enfield in September 2024 after only two years, also due to low sales.
- Remaining brands: Despite market headwinds, Vietnam remains home to major global bike brands including Honda, Yamaha, Triumph, BMW Motorrad, and Harley-Davidson.
The closure underscores the challenges facing premium motorcycle brands in Vietnam’s northern market, where economic conditions and regulatory pressure have dampened demand. It also reflects a broader contraction in the big bike segment, even as Vietnam remains a key market for two-wheelers overall.
See also: Automotive Industry in Vietnam