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Dairy: Vietnam’s Nutifood and Australia’s ViPlus launch premium milk brand 

Vietnam’s Nutifood and Australia’s ViPlus Dairy signed a joint venture on May 8 in Melbourne to launch GippsNature, a premium international dairy brand, VnEconomy has reported.

The brand will debut in Q3 2025, targeting Vietnam and global markets with products ranging from infant formula to functional foods.

Key points in the article include:

  • Strategic joint venture: Vietnamese firm Nutifood, with over 25 years of market experience, is partnering with ViPlus Dairy, a 130-year-old company from Gippsland, which produces 40 percent of Australia’s milk.
  • Brand positioning: GippsNature will offer milk based on Australian “natural” principles — no hormones or antibiotics, organic pasture-fed cows, and a focus on sustainability. Products will include premium nutrients such as A2 protein, B-casein, and Manuka honey.
  • Production standards: Products will meet FDA (USA), CFDA (China), and HALAL (Australia) certifications, reinforcing global export credibility.
  • Market focus: While Vietnam is the launchpad, the brand is being positioned for international rollout, co-developed across the value chain from branding to distribution.
  • Government and academic backing: The signing was attended by representatives of both governments and leading Australian universities, signalling institutional support.

This joint venture signals opportunities for foreign firms in premium nutrition, organic ingredients, and cross-border dairy supply chains.

It may also speak to Vietnam’s viability as both a high-growth consumer market and a strategic platform for regional expansion.

The emphasis on certifications (FDA, CFDA, HALAL) and sustainability also highlights rising demand for premium products.

See also: Dairy in Vietnam: Industry Overview

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