The Buy Now, Pay Later–BNPLY–market is projected to grow at a compound annual growth rate of 29.2 percent from 2024 to 2029, according to a report from Markets and Research. The gross merchandise value of buy now pay later in Vietnam is expected to rise from US$1.32 billion in 2023 to US$6.89 billion by 2029.
BNPL services allow consumers to purchase products and pay for them in installments, often with zero interest, making it an attractive option for young and budget-conscious shoppers. Major players like are expanding their presence in Vietnam, partnering with retailers to offer flexible payment options. This trend is expected to continue as digital adoption and consumer demand for flexible credit solutions increase.
See also: Vietnam’s Financial Sector