Butter in Vietnam 2026: Market Trends, Imports, and Key Players

Vietnam’s butter market is a niche but steadily growing segment within the country’s broader dairy industry, driven by rising incomes, Western-style dietary trends, and expanding demand from the bakery, confectionery, and food service sectors.

Domestic butter production remains limited, with most supplies imported from countries such as New Zealand, Australia, and the European Union, either as bulk blocks for industrial use or retail-packaged products for household consumption.

Urban consumers increasingly purchase butter for home baking and cooking, while industrial buyers use it in high-volume production of pastries, cakes, and processed foods.

Market growth is supported by the expansion of modern retail channels and specialty food stores, although competition from margarine and blended spreads remains a factor in price-sensitive segments.

Butter in Vietnam in numbers

Butter in Vietnam is a small but steadily expanding segment within the country’s dairy industry.

There are a range of market reports assessing the size of the butter market in Vietnam. Here are two:

Statista

Vietnam’s butter market is valued at US$94.18 million in 2025, with a forecast annual growth rate of 3.84 percent through 2030. 

Per capita revenue is US$0.93, with average consumption of 0.07 kg per person. 

Market volume is projected to reach 7.13 million kg by 2030, growing 0.5 percent in 2026. India leads globally with US$8 billion in 2025 revenue → view source.

Data Bridge Market Research

Vietnam’s textured butter market was valued at US$7.79 million in 2024 and is projected to reach US$8.89 million by 2032, growing at a CAGR of 1.72 percent. 

The organic category held the largest share in 2024 with US$5.00 million in revenue, while the bakery application segment is the fastest growing, with a CAGR of 2.11 percent over the forecast period → view source.

See also: Vietnam’s Dairy Market 2025: Data, Scandals, Risks, and Key Players

Vietnam butter imports

Source: Trade Map, accessed February 10, 2026

Vietnam’s Butter Businesses: Key Players

Vietnam’s butter businesses are led by a mix of importers, distributors, and food processors, both local and domestic.

These include:

Vinamilk

Vinamilk is Vietnam’s largest dairy company, producing and distributing a wide range of dairy products, including butter for domestic and export markets.

It benefits from nationwide distribution networks and strong brand recognition, ensuring market reach across urban and rural areas.

See also: Vietnam Yogurt Market: Growth, Brands & Consumer Trends

TH True Milk

Premium dairy producer known for high-quality milk and dairy products, with a growing presence in the butter segment.

The company emphasises organic and sustainable production practices to target health-conscious consumers.

See also: Milk in Vietnam: Market Trends, Imports, and Key Players

Annam Group

Leading importer and distributor of premium food brands, supplying imported butter to hotels, restaurants, and supermarkets.

Its portfolio includes globally recognised dairy brands, giving it a competitive edge in the premium market segment.

New Viet Dairy

One of Vietnam’s largest food service distributors, specialising in dairy imports for bakeries, catering, and hospitality sectors.

It partners with international suppliers to provide consistent quality and meet the needs of high-volume buyers.

Lotte Food Vietnam

Distributor of imported butter and margarine products, catering to both retail and industrial clients.

Its strong connections to Korean and global supply chains enable it to offer diverse product options at competitive prices.

Interfood Shareholding Company

Food processor and distributor that handles imported butter for packaged goods and food manufacturing.

It leverages its processing capacity to integrate butter into a range of value-added food products for domestic consumption.

Popular butter products in Vietnam

There range of both foreign and domestic butters available in Vietnam.

These include:

Anchor

Imported from New Zealand, widely used in both households and bakeries for its consistent quality and flavour.

President

French premium butter brand, popular in high-end retail and hospitality for its rich taste and creamy texture.

Lurpak

Danish butter brand known for its smooth texture and versatility, commonly found in supermarkets and hotel kitchens.

Elle & Vire

French brand supplying both salted and unsalted butter, favoured by professional chefs and patisseries.

Meiji

Japanese butter brand valued for its mild flavour, appealing to consumers seeking a lighter taste profile.

Vinamilk

Vietnamese-produced butter offering a locally made option at a competitive price, available in both retail and bulk formats.

See also: Vietnam’s Cheese Market 2025: Growth, Brands & Consumer Trends

FAQ

These are some of the most common questions about butter in Vietnam.

How important is butter in Vietnam?

Butter plays a relatively small but growing role in Vietnam’s food industry. 

It is not a staple in traditional Vietnamese cooking, where vegetable oils, lard, and margarine are more common, but its use is expanding with the growth of Western-style baking, patisserie, and café culture.

Who are the major players in Vietnam’s dairy industry?

Vietnam’s dairy industry is led by major domestic and international players, including Vinamilk, TH True Milk, Moc Chau Milk, Nutifood, IDP, Dutch Lady Vietnam (FrieslandCampina), and Nestlé Vietnam.

These companies produce a wide range of products from fresh milk and yoghurt to infant formula and butter, serving both retail and food service markets nationwide.

Where does Vietnam import its butter from?

Vietnam imports most of its butter from New Zealand, Australia, and European Union countries such as France, Denmark, and the Netherlands, along with smaller volumes from the United States and Japan. 

Supply is dominated by large dairy exporters like Fonterra, Lactalis, Arla Foods, and Savencia, which provide both retail-packaged products and bulk butter for industrial use.

What butter products are most popular in Vietnam?

The most popular butter products in Vietnam include imported brands such as Anchor from New Zealand, President and Elle & Vire from France, Lurpak from Denmark, and Meiji from Japan, along with locally made options from Vinamilk. 

These are sold in both salted and unsalted varieties, catering to home baking, cooking, and professional use in bakeries, hotels, and restaurants.

What are the challenges and opportunities for foreign firms?

Opportunities lie in Vietnam’s expanding bakery, café, and food service sectors, rising disposable incomes, and growing interest in premium, organic, and specialty dairy products.

Challenges for foreign butter firms in Vietnam include high import duties, competition from cheaper margarine and blended spreads, and price sensitivity among mass-market consumers. 

Outlook

Vietnam’s butter market is expected to see steady growth, supported by the expansion of Western-style bakery and café culture, rising incomes, and a shift towards premium food products in urban areas. 

While consumption will remain small compared to traditional dairy staples, demand from industrial bakeries, hotels, and restaurants will continue to drive imports, creating opportunities for foreign suppliers with strong brand positioning and reliable distribution networks.

That said, Vietnam’s business environment and food and beverage industry are dynamic and can change quickly. 

With this in mind, to keep up with the latest developments in Vietnam’s dairy sector, make sure to subscribe to the-shiv.