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Day: November 10, 2024

Vietnam’s wine market set to expand by US$382.2 million amid shifting middle-class tastes: Report

As the market expands, industry players are focusing on targeted marketing, e-commerce, and on-premise experiences to capture this younger demographic’s interest. With this demand trajectory, Vietnam is poised to emerge as a significant player in Asia’s wine market, positioning itself as a promising destination for global wine brands and investors alike.

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