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Category: E-commerce in Vietnam

Vietnam’s AI in e-commerce market forecasted to reach US$ 1.74 billion by 2032

The report notes that the rapid adoption of AI technologies is reshaping the industry as businesses seek to enhance customer experiences, optimise operations, and gain a competitive edge. Vietnam’s young, tech-savvy population and the expanding digital economy have fuelled demand for innovative solutions, including personalised recommendations, chatbot-driven customer service, inventory management, and predictive analytics.

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